API has announced the appointment of Source Distribution as the new distributor for its entire range of analogue recording consoles and outboard equipment in the UK & Ireland.
Source will supply all API products to the market, including the 500 series ‘Lunchbox’ modules, the entire range of 19” rack mounting outboard products and the large format 1608 mixing console, effective immediately.
Commenting on the appointment, API’s director of sales Dan Zimbelman said: “Anyone monitoring the UK pro audio market over the last few years couldn’t have failed to notice Source’s impressive rise to prominence and their utter professionalism in sales, marketing and technical support. API aren’t a company to change distribution partners often – and we think long and hard before making any changes – but it became clear that there was only one distribution team that was going to be able to take our brand forward to the next level. We’re delighted to be working with Source and feel sure it’s the beginning of a long and fruitful relationship.”
Source’s managing director Ian Jones also added: “API products tick every box for us as a distributor – they have a fantastic brand with a long history of innovation and integrity, they produce beautiful sounding and totally reliable products, and they are thoroughly decent people to do business with! We’ve always regarded API as the kings of discrete analogue audio, and their range not only gives us the chance to promote large format consoles such as the 1608 – an obvious gap in our current portfolio – but also gives us a great range of discrete analogue outboard processors to get our teeth into. We’re thrilled to be representing API and are really looking forward to adding such a well-respected name to our portfolio.”
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