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IBC 2017: IP Showcase returns with more partners and products

IBC 2017: IP Showcase returns with more partners and products
Colby  Ramsey

Show news

17 July 2017: By Colby Ramsey

Demonstrations are divided into application pods — live production signal flows, contribution and playout signal flows, etc. — all shown under the control of familiar user interfaces.

IBC is building on last year’s highly successful IP interoperability Zone with a new ‘IP Showcase’ for the 2017 show, set to take place from 14-19 September at the RAI Amsterdam.

More than 40 vendors will work together to demonstrate real-world IP interoperability based on SMPTE ST 2110 final draft standards and AMWA NMOS specifications – a single set of common IP interop standards and specifications that are enabling the flexibility and efficiency of IP in real-time media.

With more companies demonstrating their IP products, and great progress having been made in formalising and universally adopting the SMPTE ST 2110 suite of real-time IP signal flow standards, the IP Showcase is set to be a major destination for visitors to IBC 2017.

To prove ease of use as well as interoperability, the demonstrations will be divided into application pods — live production signal flows, contribution and playout signal flows, etc. — all shown under the control of familiar user interfaces. Visitors to the IP Showcase can expect to learn the business, technical, and creative benefits of IP workflows and media over IP networks standards, as well as how others are already leveraging IP in real-world broadcaster applications and how these benefits can be applied to their own operations.

The integrated IP Showcase theatre, curated by IABM, will be running a non-stop series of presentations covering the full range of knowledge for real-time IP production and intra-facility distribution.

Partners behind the IP Showcase include the AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE, and VSF.

“IBC is excited to be working with our IP Showcase Partners once again at IBC2017,” said Michael Crimp, CEO, IBC. “The IP Showcase will be an ideal opportunity for our visitors to see how far the IP Interop standard has come since its original demonstration at IBC2016. They will also be able to learn from those who have already adopted IP as the norm.”

https://show.ibc.org/