Genelec turns to India for second Experience Centre
Manufacturer picks Bangalore for its next state-of-the-art demo facility after the success of the first one at Scrub's London HQ.
Genelec has unveiled another state-of-the-art demonstration facility to its customers in Bangalore, India.
The opening of this second Experience Centre follows the success of the first, which opened at HHB Scrub’s London HQ in Fitzrovia last summer.
Situated on St Mark’s Road, the downtown showroom has been created in partnership with Genelec by regional AV specialist The Audio Video People. Inside, visitors can select their own source material and evaluate a range of Genelec monitors in stereo, surround and immersive audio configurations.
Genelec says the opening of this new facility is intended as the latest step in a long-term plan to upgrade existing high-end showrooms worldwide to reach Experience Centre status, and to develop additional Experience Centres at new locations over the coming months.
In development for more than a year, the new Experience Centre entrance showroom features an extensive selection of Genelec professional, AV install and home audio products to fulfil both reference and listening requirements. Included within the room are the newly launched ‘The Ones’ family of coaxial point source nearfield monitors, while visitors can also audition monitors from the 8000 Series, the G Series and the AIW25 in-wall speakers.
A second inner room provides the main hands-on demo space – designed to facilitate configurations up to 5.1.4 Dolby Atmos – where the set-up includes three 1238A large-format monitors accompanied by six 8350A compact nearfields and a 7073A subwoofer. This SAM system can be configured and calibrated with Genelec’s GLM software application.
“This new facility in Bangalore continues this comprehensive approach to showcasing Genelec products, and we expect it to generate a lot of interest as both The Audio Video People and Genelec spread the word in the months to come,” said Genelec’s Clifford Pereira, who worked alongside The Audio Video People during the development of the new centre.
Established in 1987, The Audio Video People is counted among India’s most respected audio providers, with its strong engineering background and service facility. It previously opened a successful Genelec retail showroom, also in Bangalore, in 2013. In celebration of the opening of the new Genelec Experience Centre, The Audio Video People are presenting a programme of special events, open days, seminars and more over the coming months.