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Avid sells 1,000th S6 to Sony Pictures Post

Avid sells 1,000th S6 to Sony Pictures Post
Adam Savage

Recording

04 July 2016: By Adam Savage

Full-service facility in Culver City has had the new control surface installed in the largest of its ten re-recording stages.

Avid has sold its 1,000th Avid Pro Tools S6 control surface to Sony Pictures Post Production Services.

The firm already has an S6 in its 158-seat Anthony Quinn Theatre, which was installed in September 2015 and used on numerous films, including Open Season 4: Scared Silly, When the Bough Breaks and Season Two of Netflix original thriller/drama series Bloodline.

Due to its success with the product, the full-service post-production facility, based in Culver City, California, has purchased another console for the 367-seat Cary Grant Theatre, the largest of its ten re-recording stages.

“Pro Tools S6 makes switching between editorial and mixing seamless,” said veteran sound supervisor, re-recording mixer and sound designer Steve Ticknor. “Instead of having a great divide between editorial and mixing, Avid has created a hybrid that takes the best of both worlds and creates a new way of working. It allows you to be more efficient with your time in the theatre so that you get more bang for your buck and can be as creative as you need to be.”

Tom McCarthy, executive vice president of Sony Pictures Post Production Services, added: “By providing one platform for picture editorial, sound editorial and mixing, Avid has facilitated a seamless and collaborative process that has led to more creative thinking and new opportunities for experimenting with sound. The ability to share files and integrate different aspects of the post process not only benefits the production budget, it takes the creative process to new levels.

"Having a single, shared platform allows our mixers and sound editorial teams to integrate further with other aspects of the post-production process and share their creativity from the earliest stage through the final mix.”

Other facilities that have recently adopted Pro Tools S6 include CalArts, Deluxe, Eleven Sound, The Village, Smart Post Sound and Source Sound.

“We’re excited that Pro Tools | S6 has gained such strong momentum as the most trusted modular control surface for sound and music editing and mixing,” commented Jeff Rosica, senior vice president, chief sales and marketing officer at Avid. “With high demand for the S6 worldwide, Avid is poised to help audio and music professionals to work more efficiently, maximize their creativity and take on the most complex projects.”

http://www.avid.com