'Coldcut were doing stuff when not many other people were doing it, because it was hard'
Ninja Tune co-founder Matt Black comments on the early days of production duo Coldcut's career in the November issue of Audio Media International
Matt Black (pictured, right), co-founder of independent record label Ninja Tune, and one half of electronic music duo Coldcut with Jonathan More (pictured, left) has told AMI that the affordability of technology has "democratised the process of making music".
Black commented on the early days of the production duo's career in the November issue of Audio Media International, explaining that “in the late ‘80s and ‘90s...working with sound was demanding".
Coldcut pioneered the use of samples in music and Black explained that the cost of samplers available at the time "was a big barrier to people like [Coldcut] being able to use them".
“You had to borrow a lot of money to do that or go into partnership with a bigger company or something," he said. "When technology made those things cheaper it democratised that process of making music."
He added that Coldcut "were doing stuff when not many other people were doing it because it was hard".
"That was good, because we got a bit of a name for it and established it and kept our interest going," he continued. "We were always trying to do something hard, because its healthy."