AudioMedia - Audio Media International

Sonic Wave now distributing Sennheiser products in the Middle East

Sonic Wave now distributing Sennheiser products in the Middle East
Colby  Ramsey

Business

12 December 2017: By Colby Ramsey

Announcement coincides with the opening of Sonic Wave’s Dubai showroom, with Sennheiser demo units available for testing at the new premises from this Wednesday, 13 December.

Audio visual solutions provider Sonic Wave has partnered with Sennheiser to distribute the German manufacturer's wired and wireless microphones and studio headphones in the Middle East.

The company stocks mics from Sennheiser’s Evolution range; professional headphones like the HD-25s; and Neumann studio monitors and select models from Neumann’s range of recording microphones.

The announcement coincides with the opening of Sonic Wave’s Dubai showroom, with Sennheiser demo units available for testing at the new premises from this Wednesday, 13 December.

Commenting on the partnership, Sonic Wave’s managing director Andrew Williams explained: “Clients in the UAE are demanding reliable high-quality products with world-class support. The biggest demand for these solutions comes from the hospitality industry, as hotels and restaurants often feature live bands and DJs at their venues. Sennheiser delivers on these requirements with a catalogue of products and models that supports a full range of applications. Thanks to their presence and investment in the Middle East, they are already the preferred brand for many within our target customer base.”

“Sonic Wave has a good understanding of the UAE’s music industry and enjoys great brand recognition with locally-based DJs and home production specialists,” added Ryan Burr, technical sales manager for Sennheiser Middle East. “Sennheiser is always keen to engage with these professionals and Sonic Wave’s connections and new showroom will make us more accessible than ever before to this segment."

(Pictured L-R: Andrew Williams, MD Sonic Wave; Ryan Burr, Sennheiser ME; Clarice Aboy, Armand Bulder and Rukshan Jumath (all Sonic Wave))