PreSonus launches commercial division
New department combines all products previously sold and marketed under the PreSonus and WorxAudio brands.
PreSonus has announced the launch of its new PreSonus Commercial Division.
The new division combines all products previously sold and marketed under the PreSonus and WorxAudio brands, effectively unifying all commercial audio related products under the PreSonus brand umbrella.
The new WorxAudio series of pro-audio products offers a streamlined selection of loudspeakers, with much more to come, according to the company. By combining these with the PreSonus ULT and AIR loudspeaker line, the PreSonus Commercial Division offers a comprehensive assortment of loudspeakers ideally suited to commercial applications while also encompassing a full range of mixing, DSP, and signal routing solutions.
The corporate re-structuring coincides with the launch of PreSonus' new commercial division website: commercial.presonus.com.
“The new PreSonus Commercial Division enables us to leverage the well-known PreSonus name to boost visibility of all these excellent products,” said PreSonus' president and chief strategy officer Jim Odom. “Whereas in the past, integrators would periodically seek clarification as to what products were available to them, the new product structure resolves this. Be it a mixer, a Dante-equipped rack mixer, a power amp, or one of our many other commercial product offerings, they are all an integral part of the new Commercial Division. I’m confident this will help broaden the PreSonus brand name while streamlining other aspects of the business.”
Hugh Sarvis, chief designer of PreSonus’ Loudspeaker Division and founder of WorxAudio Technologies, shared Odom’s enthusiasm: “When WorxAudio Technologies became a member of the PreSonus family, I knew there would be changes. While the WorxAudio name may no longer be the dominant brand in terms of customer recognition, it has been a truly rewarding experience to see how our products have become part of a family with a firmly entrenched brand presence the world over—and for that I am most appreciative.”
(Pictured: The PreSonus Commercial Division team: (L-R) Hugh Sarvis, Tony Flammia, Stephen Fraser, Jim Odom, and Rick Naqvi)