Merging announces distribution deal with Delta AV Solutions
Partnership originally began with the audio supplier's UK operation and quickly spread to the company’s offices in the Middle East.
Merging Technologies has appointed Delta Sound's Middle Eastern regional sales arm, Delta AV Solutions, as its regional distribution and sales partner for the AV market sector.
The new structure will also see Delta Sound Dubai (LLC) working alongside to provide technical support, demos and rental expertise.
Audio supplier Delta Sound has completed several major projects with Merging's Ovation Audio & Event Sequencer over the last two years. The partnership began with the UK operation and quickly spread to the company’s offices in the Middle East where increasingly complex events are becoming more common.
Delta Sound’s Middle East operation is headed up by Andy Jackson – originally from the UK and with over 25 years’ experience in the audio industry, having spent the past decade out in Dubai. Delta Sound LLC was established in Dubai in 2007 and works with its own personnel and equipment to service its client base.
The company claims to have the largest inventory of sound equipment, communications and engineers in the Middle East. Specialising in large-scale events and concerts, it has also participated in some of the largest and most high-profile events in the world. In 2009, Delta Sound Qatar was launched, and runs both a rental and retail establishment.
“Delta Sound & Delta AV solutions employ over 30 people to deliver rental and sales solutions for both audio and communications. Delta has been involved in some of the largest jobs in the region from a sound design and equipment delivery aspect," said Jackson. "It is vital that Delta is seen to be using the most technologically advanced and reliable systems available. We have been using Merging products for the last year including Pyramix and Ovation software, as well as the Horus and Hapi interfaces. We have successfully deployed the equipment on very high profile events with excellent results.”
These include the National Day Celebrations for Dubai and Abu Dhabi, most recently under Ovation control, while London’s 2015 New Year’s Eve fireworks display was managed by the UK parent company and also driven from Ovation.
“Delta Sound has used Merging solutions on a variety of extremely complex projects internationally and with great success.” Merging’s product manager Johan Wadsten remarked. “Whether we are looking at major infrastructure projects like the Gatwick Skybridge, the Commonwealth Games, a major car launch or a musical event, Delta has developed the potential of Ovation to provide an exciting audience experience. This type of event is becoming much more common in the Middle East and we can see that the local Delta Sound operation is the only company able to tackle this degree of complexity. I am really excited to welcome them to the Merging reseller network.”