AudioMedia - Audio Media International

Focusrite forms Commercial & Pro Audio business unit

Focusrite forms Commercial & Pro Audio business unit
Adam Savage

Business

17 May 2017: By Adam Savage

Former Avid director Rich Nevens will lead the new division, which consists of RedNet, Red interfaces and the ISA range of products.

Focusrite has appointed Rich Nevens as vice president of worldwide sales for the company's newly formed Commercial & Pro Audio business unit, which consists of RedNet, Red interfaces and the ISA range of products.

Nevens joins Focusrite from Avid, where he held a number of positions over the last 12 years, most recently director strategic solutions, worldwide audio sales.

“Our Dante-based RedNet and Red ranges are experiencing substantial growth and, as such, we have decided to form a dedicated business unit to focus on the professional audio community: Focusrite Commercial & Pro Audio," explained Damian Hawley, Focusrite’s director of global marketing and sales.

Focusrite Group CEO Tim Carroll – also formerly of Avid – stated: “Rich Nevens is a highly respected professional audio business leader with many years of experience operating at the senior decision-maker level. Rich will initially be focused on developing a world-class network of distributors, resellers and system integrators to accelerate our growth in the broadcast, post-production and professional markets."

Commenting on his appointment, Nevens added: "Focusrite has taken a clear leadership position in providing the most expansive line of great-sounding, Dante-enabled modular audio products, and I'm thrilled to lead a team focused on improving the workflow of the professional audio community with our powerful networked audio solutions."

http://www.focusrite.com