AudioMedia - Audio Media International

DPA acquires Sound Network, sets up new German sales team

DPA acquires Sound Network, sets up new German sales team
Colby  Ramsey

Business

29 November 2017: By Colby Ramsey

The company is looking to strengthen its presence in the German and UK markets with these two significant corporate developments.

DPA Microphones has announced two significant corporate developments: The company is strengthening its presence in Germany by setting up a dedicated sales team to handle this regional market, and has also acquired Sound Network, the UK pro audio distributor with whom it has had a close relationship for more than 20 years.

The new structure in Europe will transform DPA’s partnership with German distributor Mega Audio and allow both companies to focus on their core strengths. From 1 March 2018, Mega Audio will become a master dealer, while DPA Germany will have overall responsibility for all sales in Germany. Until DPA Germany opens on 1 March, business will continue through Mega Audio as it has in the past.

To facilitate a smooth transition, DPA Germany will be headed by Martin Kaaber, DPA’s VP of sales for Germany, Austria, Switzerland and the Baltic countries. Key members of Mega Audio’s sales force will be invited to join DPA Germany from 1 March.

“These are exhilarating times for DPA and we have plenty more innovations in the pipeline,” said Kalle Hvidt Nielsen, CEO at DPA Microphones (pictured). “Continuity for the DPA brand is important and Mega Audio has created a good platform in Germany. With this huge investment, we want to take the brand, as well as the customer service, to the next level.”

Meanwhile, the company has also expanded its scope in the UK by acquiring Sound Network.

Established by Pete Wandless and Ralph Dunlop, the distributor has been key to DPA’s success in the UK, particularly in the broadcast, live sound and theatre markets where DPA’s microphone solutions are regularly used on prestigious live shows and productions. DPA’s decision to acquire Sound Network came after Wandless and Dunlop announced their intention to retire from the business they had founded in 1994.

The acquisition means business as usual because all of Sound Network’s staff will remain with the company in their usual roles. The company name will also continue, as will its distribution arrangements with other manufacturers such as Sony Pro Audio, Meris, Bubblebee Industries, Quested Monitors, Smart Research and China Cones.

Adam Pierce, Sound Network’s sales and marketing director who will now head up the company and report directly to DPA’s EVP of Sales Nikolaj Forsberg, said: “Sound Network has aligned itself with DPA’s philosophy since its inception, so this is the next logical step for both companies to continue their growth and ambitions in the UK market. Sound Network’s reputation for high level service and expertise will only be strengthened by a closer partnership with DPA Microphones and while it is 'business as usual’, our customers and our other manufacture partners will definitely benefit from this move. DPA have always inspired us as a brand, through its incredible product portfolio and its people, so we are delighted to become part of the family.”