New hybrid audio setup for United Post Production
Netherlands-based facility opts for an analogue AMS Neve Genesys Black console to combine with its existing Pyramix DAW.
TV post-production facility United is now utilising a hybrid audio solution for its projects following its purchase of an analogue AMS Neve Genesys Black console to combine with its existing Merging Technologies Pyramix digital audio workstation.
United has been a long-term user of Pyramix, recording a multitude of live and sports events in the Netherlands, including concerts by André Rieu, and so the choice of console was a critical matter for the team.
The Neve Genesys Black incorporates high quality analogue circuitry with control of the DAW, and as a direct result of this sale, engineers from Merging and AMS Neve are reportedly making significant improvements to the functionality of the controller, which will be available with the next firmware update.
The United specialists feel digital audio isn’t always the solution in every situation:
“Where picture is concerned, everything related to television now takes place in the digital domain,” explained Rob van Schoonderwalt, United’s head of audio. “However, for audio editing, analogue remains a popular choice and, in our opinion, the difference with digital audio is clearly audible.
“High quality analogue editing adds an extra dimension to sound, making it just a little more saturated and warmer. We also chose this audio mixer so that anyone interested can be offered the opportunity to work on it. For those content with their existing level of production, the Neve Genesys Black hybrid mixer won’t change anything. However, those with an above-average interest in sound can now access the next level. The analogue option can be used at the discretion of our customers and technicians. Of course, we have the best AD/DA conversion available in house, so quality is uncompromised.”
It was also beneficial for both parties that Merging Technologies and AMS Neve share a local sales representative in the form of Maarten’s Sound and Vision. Its sales director, Jasper van Eif, commented: “United is a highly valued client of ours and we were happy to assist in establishing a really world class facility. It is a great solution; two really top quality manufacturers working in an elegant fashion.”