NAB 2017: MNA on board for IP Showcase
Media Networking Alliance will be one of eight broadcast and pro-audio industry organisations to promote standards-based interoperability at the event.
The Media Networking Alliance (MNA), a non-profit trade association established to promote the adoption of the AES67 standard has announced it its set to collaborate with seven other broadcast and pro-audio industry organisations for the upcoming IP Showcase at NAB 2017.
Together with the Audio Engineering Society (AES), the Alliance for IP Media Solutions (AIMS), the Advanced Media Workflow Association (AMWA), the European Broadcasting Union (EBU), IABM (the international trade association for suppliers of broadcast and media technology), the Society of Motion Picture and Television Engineers (SMPTE) and the Video Services Forum (VSF), the MNA will use the event to promote interoperability in a standards-based approach to IP workflows in broadcasting.
The IP Showcase will demonstrate interoperability of four parts of the new SMPTE ST 2110 standard, pertaining to audio, video, control and metadata.
The MNA was established in 2014 for the purpose of promoting awareness and adoption of the AES67 AoIP interoperability open standard. The inclusion of AES67 in defining the audio element of the new SMPTE ST 2110 standard acknowledges the rapid and widespread adoption of AES67 in providing signal interoperability across all of the current leading IP-based audio networking protocols, the MNA says.
Speaking for the Alliance, Terry Holton, the MNA's vice-chairman, and member of the IP Showcase Board, said: “The MNA is very proud to be collaborating with these seven other distinguished and influential organisations to present the latest developments in real time media networking at the NAB Show. This event will feature working implementations of IP networking from an unprecedented number of leading broadcast industry manufacturers and will also provide the unique opportunity for NAB visitors to get the latest information from these many different manufacturers all together on one tradeshow booth.”
Michael Cronk, Chairman of AIMS, added: “AIMS is pleased that the MNA has joined the ranks of IP Showcase sponsors. The MNA has demonstrated a commitment to promoting standards based interoperability for audio based on AES67, a foundational standard for the broadcast industry.”
Located in the North Hall of the Las Vegas Convention Center (Booth N4824), the IP Showcase is promising a holistic view of industry alignment, action, and transformation with respect to production, contribution, and primary distribution workflows over internet protocol (IP). It will feature a full schedule of education sessions within its IP Showcase Theatre, while the pavilion will assist professionals to determine how they can leverage benefits of the draft SMPTE ST 2110 specifications.